#15: How do we get more satisfied customers?

A totally satisfied customer will readily talk about their satisfaction. A customer that complains has been pretty badly treated. Where, in the gray zone in between, are your customers?

It’s not just a question of which products and services you deliver, but also about what sort of attitude you have towards your customers. The attitude co-workers have towards their customers is often a reflection of the managers’ attitude toward the co-workers. If you control co-workers too strictly, it leads to insecurity on how to behave in a customer situation.

It is therefore a good investment  to build up a positive and developmental corporate culture with sound, encouraging, long-term values. When the managers start to behave toward co-workers according to the desired culture, the co-workers will become more motivated, committed and behave better towards customers.  The result is that the company will attract more customers and do better business.

We can help you develop a value-steered corporate culture that benefits all stakeholders: customers, co-workers, managers, suppliers and stockholders.

Contact us to find out more »